THE VISUAL IDENTITY / FIRST EDIT

The Property Edit LLC
Sophisticated. With a little sass.

A creative, editorial identity for thoughtful home preparation and administrative project management in Sonoma County.

The symbol & name

An architectural E inside an open frame, with a clay corner that suggests a thoughtful edit. Pair the standalone symbol with confident modern sans-serif lettering. Always include LLC; never add a comma before LLC.

Open the original logo in Canva

This page displays a web preview. Download the original asset in Canva for higher-resolution use.

The personality

Warm, discerning, practical, and quietly witty. A capable point person who spots the potential and knows how to organize the moving pieces.

A little vision.
A lot less overwhelm.

For homeowners and sellers. Lead with a clear plan, thoughtful design decisions, and coordinated preparation—not promises about sale prices or returns.

THE PALETTE

Aubergine#48234FPrimary / type
Ivory#F7F2E9Background / space
Clay#BE664DEditorial accents
Citron#D4E27ASmall bright accents
Ink#232323Long-form body type

Use ivory and aubergine for most layouts. Keep clay for large accents and citron for a small, memorable pop. Use aubergine or ink for small text on light backgrounds.

The typography

COMPANY NAME / MANROPE SEMIBOLD

THE PROPERTY
EDIT LLC

Clean, modern sans-serif for the company name. The symbol also works on its own.

WEBSITE HEADLINES / CORMORANT GARAMOND

Thoughtful preparation.
Beautifully coordinated.

Semibold 600 for headings. Medium Italic 500 for emphasis. Avoid all-capital paragraphs.

BODY & LABELS / MANROPE

Regular 400 for body text.
Semibold 600 for buttons and labels.
Keep body type at 16 px or larger on the website.

The voice

Your home has potential.
Let’s make a plan.

“We turn the ‘where do I even start?’ into a thoughtful plan.”

“‘Needs work’ isn’t a personality trait.”

Keep the wit aimed at the project, never the homeowner. Follow a playful headline with a plain explanation of the service.

The visual approach

Natural light, architectural details, tactile finishes, and thoughtfully refreshed spaces. Generous margins, strong type, and an editorial rhythm.

Use authentic project photographs when available. Clearly label generated imagery as inspiration; never present it as completed client work.

Set up your Canva kit

  1. Open your linked Brand Kit and enter each palette hex code above.
  2. Choose Manrope Semibold for company-name lettering and Manrope Regular for body text. Retain Cormorant Garamond for website editorial headlines.
  3. Download the original logo from its Canva asset page and add it to Brand Logos.
  4. Keep the editable brand board alongside the kit as a reference.
Open your Canva Brand Kit